Naming a Business

Naming Names... How to Name your Business, Product or Service
by: Maya Sunpongco

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...

First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.

Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.

Let the brainstorming begin!

I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

Part 2 - Business and Product Naming